Mr. Food
Source: CBS2 Palm Springs
Hugely popular and beloved by millions, MR. FOOD is an original. He was the first TV chef to promote practical, "anybody can do it" cooking and food preparation solutions, and, after more than 25 years of sharing his unique brand of quick 'n' easy food tips and recipes with viewers across the country, MR. FOOD continues to find fresh ideas for cooking up fun in the kitchen. You can see his no fuss meal recipes every weekday between 5am and 7am on CBS 2's Morning News.
Art Ginsburg developed the MR. FOOD entity that has been a trusted name in media syndication as well as the consumer marketplace for over a quarter of a century. With beginnings as a butcher with a flair for theatre, Art's "MR. FOOD story" began with his local television debut in 1975. Before long, MR. FOOD burst onto television screens across the Northeast in his self-syndicated, appealing 90-second food vignette. Rave reviews poured in!
The broad mass appeal of MR. FOOD led to a cookbook contract with William Morrow & Company in 1989. Now, with a track record of more than 30 top-selling MR. FOOD cookbooks, the MR. FOOD group has relationships with publishers HarperCollins, Oxmoor House (a division of AOL Time Warner), and the American Diabetes Association (ADA) — with MR. FOOD diabetes cookbooks ranking among the all-time top-selling ADA consumer books…from
all categories!
Between the television food vignettes and the cookbooks, a true American brand was born. In 1993, MR. FOOD went to QVC, where the increasingly popular brand was responsible for over 25 million dollars in cookbook sales. As a result of the enormous success and growing credibility of the MR. FOOD brand, the MR. FOOD licensing division was launched in 1995. The MR. FOOD image became synonymously associated with quality product endorsements adhering to the no-nonsense "quick 'n' easy" MR. FOOD philosophy.
The MR. FOOD group now has to its credit a high-profile consumer Web site,
www.mrfood.com, offering recipes, information, cookbooks and food-related products adhering to the MR. FOOD no-nonsense food preparation philosophy, in addition to a popular recipe continuity program, produced and distributed by Oxmoor House. MR. FOOD has become a regular part of the HSN lineup, and the MR. FOOD brand has been positioned to represent high-profile General Mills products, as well as the Home Appliance Division of Panasonic, to cook up yet more successful programs.
MR. FOOD provides viewers, readers, and fans with the information they need to become heroes in their own kitchens. He knows that busy lifestyles require practical mealtime solutions, and he continues to provide creative ideas and fool-proof, tasty recipes that use only readily available ingredients. Anyone can prepare and enjoy MR. FOOD recipes. That's because MR. FOOD stands for quality, great taste, and quick 'n' easy practicality.
MR. FOOD continues to make people's lives easier today, while introducing the food trends of tomorrow.
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