Source: StreetInsider.com
April 3, 2008 3:28 PM EDT
Martha Stewart Living Omnimedia, Inc. (NYSE:
MSO) today announced that it has completed the acquisition of Chef Emeril Lagasse's media and merchandising business for a purchase price of $50 million ($45 million in cash and $5 million in stock). This value could reach up to $70 million if certain performance targets are realized in 2011 and 2012.
Under the terms of the deal, Martha Stweart Living Omnimedia has acquired the rights to the Emeril Lagasse franchise, including television programming, cookbooks, emerils.com website, and licensed kitchen and food products.
Emeril will be retaining his restaurant and foundation-related assets.
Martha Stewart Living Omnimedia, Inc. operates as an integrated media and merchandise company in the United States. [BCS]