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Alton Brown Adds Dash of Celebrity to Diamond Crystal(R) Kosher Salt
Host of Award-Winning TV Program, 'Good Eats,' Shares His Love for Kosher Salt MINNEAPOLIS, Oct. 20 /PRNewswire/ -- Cargill, maker of DiamondCrystal(R) kosher salt, today announced a new spokesperson relationshipwith Alton Brown, host of the popular culinary shows "Good Eats," "IronChef America" and the "Feasting on ... " series. For years, professionalchefs and gourmet cooks have praised Diamond Crystal(R) as a world-class kosher salt. A longtime and passionate kosher salt enthusiast, Brown is an expert educator, entertainer and eater, and through online initiatives,advertising and public relations efforts, will help educate the home cookabout the science and art of salt. "The ability to properly use salt is critical to good cooking," Brownsaid. "It allows a cook to turn the volume up on certain flavors, fine tune others and create culinary harmony. I reach for Diamond Crystal(R) kosher salt because whether I'm building a brine, seasoning a steak, or finishinga dessert, it gives me the control I need." In addition to writing and producing the Food Network's entertainingand educational show "Good Eats," now in its ninth year, Brown is a PeabodyAward winner and a New York Times bestselling author. His first book, "I'mJ ust Here for the Food" (Stewart, Tobori & Chang), won him the 2002 JamesBeard Foundation Award for Best Cookbook in the reference category, and wasone of the year's bestselling cookbooks. His fourth book, "Feasting onAsphalt," was released in March 2008. He is also the resident foodhistorian, scientist and commentator on "Iron Chef America," and in 2008the Food Network premiered his latest TV mini-series, "Feasting on Waves." "Alton is an electrifying culinary figure. We are excited for him toshare his knowledge of this extraordinary salt with a much broaderaudience," said Kari Goldsmith, Diamond Crystal(R) marketing manager. "Heknows how to clearly -- and enthusiastically -- explain the ways thatDiamond Crystal(R) kosher salt is different from other salts." The exceptional texture of Diamond Crystal(R) kosher salt allows forprecise seasoning and can bring out the true flavor of the tastiestrecipes. Through a proprietary process, tiny, hollowed-out, pyramid-shapedcrystals are harvested from hot brine in large pans, creating a delicateflake salt that is high in quality and solubility. The distinctive saltblends smoothly and sticks to food easily, dissolving in a natural burst offlavor.